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5 things you love about yourself.
Video
Train
Coffee shops
Bus
After 3 months
People often have a habit of standing on the same part of the platform, going to the same coffee shops and getting on the same bus. This means they are always seeing the same ads over and over. This helped in creating the second part of our campaign...
People automatically relate this back to the previous ads they would've seen and it would be a reminder for them to really think about how hard it was to think of five, even more so if they realise they still hadn't thought of five.
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