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Drink away the pain.
Drink away the pain.
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Idea: Just how people drown their emotional sorrows in alcohol, they should drown their cold and flu sorrows with Lemsip Max.
Pop up bar
A Pop-up bar that appears like it gives away alcohol but in fact gives away free Lemsip to help people drink away their cold and flu pain.
A variety of ways to say 'Cheers' in different languages across the world on international beer day and the German term 'Zum Wohl! for Oktoberfest.
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