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Where it all begins.
The original image (left) was created by a photographer/artist. This had turned into a trend for parents who started taking photos of their babies and doodling around them.
We decided to take advantage of this trend and use them in order to show how ELC toys can benefit the development of children.
Social media
The website allows consumers to view toys and as they scroll over them a description of what specific areas of their child's development can be enhanced from using the toy.
Following our social media activation, parents can win the chance for their doodles to become reality and become real print ads for the campaign. This would help create a more personal and interactive campaign.
Changing tables
Website
The website allows consumers to view toys and as they scroll over them a description of what specific areas of their child's development can be enhanced from using the toy.
TV
Synopsis
A story of how a kid managed to achieve an amazing career
as a Formula One engineer. The story is played in reverse to show
how it all began with The Early Learning Centre.
Scene 1
A Formula One engineer in action at the pit stop.
Scene 2
A young 20-something helping his crush by fixing her car,
which has broken down.
Scene 3
A 10-year old crafts together his own wooden go-kart.
Scene 4
A 5-year old uses his ELC toy, which helps with his
cognitive development.
Scene 5
The ELC logo appears with the proposition 'Where it begins.'
"Visit ELC.com to find out how our toys can help with your child's cognitive development."
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