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Honestly good beer.
Product range
A series of various food products on found in pubs. These would be placed in pubs around London that sell Camden Hell's and will be available to the public to try during the duration campaign.
Beer Coasters
Following the food range, paper beer coasters will be placed in the same pubs across London. Emphasising that all Camden Hell's make that is good quality is their beer.
Website takeover
Over a month we decided to have a website take over for the campaign. We issued warnings to consumers that content and tours will be less informative and interesting as their time is focused on the beer.
These print ads show not only the poor quality of the website and tours but they show the poor quality and lack of effort of the prints themselves.
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